Start here. This is the direct spoken answer to practice first.
Why this question matters
A slow or noisy suite changes team behavior: developers stop running it, ignore failures, and merge larger batches before receiving feedback. Suite reliability is therefore part of delivery reliability, not merely a test-framework concern.
I would first measure where time and noise come from: CI queue time, build time, test duration by layer, slow individual tests, and flaky failure rate. The pull-request path should run deterministic tests that give useful confidence quickly, while slower integration, browser, or performance evidence can run in explicit stages appropriate to its risk. I would remove duplicate coverage, move behavior to the cheapest realistic test layer, isolate mutable data, and replace arbitrary waits with observable synchronization. A failure must preserve enough logs and artifacts to reproduce it, because a fast red build that nobody can diagnose is not useful feedback.