Start here. This is the direct spoken answer to practice first.
Why this question matters
Frontend performance questions are often answered with random optimizations. A better answer starts with measurement and separates network, JavaScript, rendering, and backend time.
I would measure first. In the browser I would check Core Web Vitals, network waterfall, JavaScript bundle size, long tasks, render timing, and user interaction latency. In React I would use the profiler to see which components rerender and why. In Next.js I would inspect server timing, hydration cost, image loading, and whether too much of the page is marked client-side.